DMG Associates is a strategic Business Development Consultancy, working with growing businesses, in order to achieve sustainable performance improvements.
BACKGROUND
DMG Associates support businesses with tailored development solutions, including Interim Management, Project Management, Transformation for Growth, Continuous Improvement and Team Development. Mike Gee, Managing Director of the company came to Areca Design with a request for a brand new Logo Design, Website Design and various, branded Printed Materials.
THE CHALLENGE
The project began with an insight into the precise ideas, styles and concepts the company wished to portray through the new brand identity. DMG Associates required a new, unique Logo Design, with potentially grey/green/blue colours, rather than a corporate ice blue – used by many consultants in the field.
Combined with the overall style and colour scheme, DMG Associates hoped for a variety of key personality traits to be apparent throughout the branding concept:
- Analytical
- Problem-solving
- Results-focused
- Precise and purposeful
- Function and attractiveness
The new logo design concept needed to work both online and offline, with the design of a new website and production of printed materials aimed at promoting the business. DMG Associated required the website design to steer clear of the 'clinical' feel, include a useful blend of colours and follow a simple, easy to navigate layout. Here is how we helped...
OUR SOLUTION
Logo Design
By combining a fresh, green/blue colour scheme with innovative design concepts, Areca Design devised a concept that encapsulated the core business ideas for DMG Associates. The colour scheme, which was selected due to the businesses liking towards the Areca Design branding concept, identified a unique presence within the business consultancy sector, in addition to a calming and professional atmosphere.
DMG Associates are passionate about sharing knowledge and experience, to generate improved business performance. This aspect was incorporated into the overall look and feel of the branding through use of subtle arrows, icons and images that stimulate the idea of growth, sustainability, improvement, development and transformational change.
Printed Marketing Material
The new design concept was consistent throughout quality-printed marketing materials including Business Cards, Leaflets and corporate Letterhead, which were happily distributed to potential clients at events and trade shows.
Innovative Website Design
With a user-friendly flow, attractive, professional style and value-orientated offering at the forefront of the design, the new DMG website offers an information portal for potential clients and a simple contact point for enquiries. Along with the design, we have incorporated SEO-friendly Content to enhance opportunities to be found online.
Areca Design have also been commissioned to provide Social Media design services in the near future. Click here to view DMG Associates' new website and find out more information.
Arrange a discusion with Areca Design to see how we can help create or re-design your businesses branding. Please contact us on: 01386 570360, or email us at: DesignTeam@arecadesign.co.uk.
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