It's as predictable as the arrival of some young spooky witches and ghostly gouls turning up on your doorstep on the eve of Halloween, but every October, brands of all shapes and sizes welcome the launch of various Halloween-themed marketing campaigns. With the Halloween season well-and-truly upon us, it is a time for marketers and businesses to really have some fun with their marketing strategies and advertising campaigns.
Utilising non-traditional and interactive techniques, brands have the opportunity to connect with customers and really get into the spirit of Halloween, whilst raising brand awareness. Especially with the plethora of digital marketing potential in today's marketplace! Halloween offers a unique opportunity for many businesses to introduce some festive fun – with an aim to gain some business interest and bring new customers through the door.
We're sure you are all aware of some of the most recognisable marketing campaigns among brand giants during Halloween, including examples such as Topshop's Trick-or-Tweet, Tesco's #Hallowine, Kellogg's Rice Krispies Scares and Ford's Spooky Halloween Car Wash. No matter what industry, this seasonal time of the year is one of the few times where marketers have the chance to use creativity to connect with target audiences and not stick to specific rules or expectations in terms of marketing.
We have outlined some fun Halloween marketing ideas to bring some festive fun to your business and appeal to your customers at the same time:
Feature your products in Halloween-themed designs
If any of your products or services can be 'Halloween-ified', utilise this idea for your content strategy. For example, edit product images with hanging spiders, cobwebs, witches hats or spooky skeleton bones to promote specific items. If you offer homeware items, you may wish to provide alter the product images to include some funky Halloween decor, to give inspiration to potential customers and provide ideas for incorporating such items within their home during the Halloween period. Similarly for clothing items, garden pieces, makeup, or any other item you may sell online – use this opportunity to promote your products in a relevant way and gain interest from online visitors.
Share some of your customers’ most inspiring Halloween campaigns
Encourage you customers to show off their Halloween creations by posting them on your social media account. Ask you customers to tag themselves in the images if they use any of your products and then credit them in your own social media post to encourage other users to share similar projects with you. This is a great way to boost business interaction as well as actually promoting your products in a unique and valuable way. You could even introduce a competition – the most interesting / spooky / unique / most people involved in one photo will win a gift voucher or 10% off their next purchase with the company. This offers endless potential to get customers involved and purchasing items from your business.
Have some fun with hashtags
Introduce a marketing campaign that will encourage customers to use a dedicated hashtags, determined by the business. This offers the opportunity to show off customer's new products (as above), get involved in online competitions, answer questions via social media, share business information to friend and family about the Halloween-themed campaign etc.
Provide themed product bundles
If you have a range of products that lend themselves to a particular Halloween theme, or seasonal sector, offer them together at a discounted rate. For example, a nail polish company may offer groupings of products with Halloween coloured polishes or nail accessories. Another example may be to offer a small promotional item or gift when customers make a purchase between the Halloween period, or offer a 'limited edition' orange version of your product.
At Areca Design, we offer creative marketing support for businesses in any industry sector. To help you business in developing a unique social media marketing campaign, creative graphics, digital marketing and traditional advertising during, please contact our team today on: 01386 570 360 or email: designteam@arecadesign.co.uk.
In the meantime, please take a look at our newly decorated website and team Halloween costumes for some inspiration!
Happy Halloween!
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