If you have a personal Facebook account, I am sure you are apart of many Facebook groups. However, have you considered how you can use Facebook groups for your business?
No? Keep reading…
Build a community
Facebook groups are a great way to build communities. Your business can utilise this by creating specific groups for specific customers. For example, if you are a beauty salon you could create a VIP customer Facebook group where you share discount codes, last minuet appointments and beauty tips to your loyal customers. Alternatively, your customers can ask questions, share pictures and ask for appointments in the group. This helps to build a customer community for your business leading to more repeat customers.
Event promotion
Facebook groups are perfect for event promotion. Certain groups now allow business pages to join meaning that, for example if you are hosting a running event and find a group of people interested in running, you can share this event into their group from your business page. This will help to boost your reach, brand awareness and will drive interest for the event.
Provide added value to your customers
A great way to utilise Facebook Groups is to add value to your services. You can create a private Facebook group and only accept specific customers into this. For example, if you are a Personal Trainer you could create a private Facebook group, add in your clients and then share exclusive diet, exercise and motivational tips. This keeps them focused and on track outside of their 1 to 1 sessions adding value to the offer.
Gaining organic reach on a Facebook business page is difficult due to Facebook wanting businesses to spend money through advertisement. However, a way around this is utilising Facebook groups as outlined above. So boost your Facebook success today and start using groups!
Confused on where to start with digital marketing? Well don’t worry, we can help your business! Give us a call today on 01386 570360 or simply email SalesTeam@arecadesign.co.uk
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